[20th September, 2007. Hong Kong] Enjoy the shimmering sunlight and dive into the refreshing sea, every summer, Pocari Sweat intimately inputs sufficient ION to your body for replenishing water loss. To celebrate its 25th Anniversary in Hong Kong, Pocari Sweat has launched a series of promotional campaigns. Starting from April this year, the vivid animation TVC created by a leading Japanese animation designer - Motomichi Nakamura had stormed the heart of the young trendy group. Pocari Sweat "Summer ACTION!" Lucky Draw in July and the anticipative TVC featuring Japanese super idols SMAP in August became the talk of the town. The grand finale in this summer was Pocari Sweat ACTION EXPO held at apm on 26th August where all Pocari Sweat's fans brandished the cell of energy, joined the “ACTION” together for this summer celebration!

Young Idols joyfully rode the Space Bikes

The first Pocari Sweat Rocket Tower Successfully Took Off

Thanks to Pocari Sweat's corporate motto "Innovation and Creativity", Mr. Taro Otsuka, the family member of the Otsuka Pharmaceutical Co., Ltd., and is now heading the marketing team of Pocari Sweat, has already made his brilliant plan to travel to the space with Pocari Sweat in 2009. And that is why we could see the cyber elements presented in the latest Pocari Sweat CM featuring SMAP.

At the Action Expo in apm, a magnificent Pocari Sweat Rocket Tower, piled by over a thousand of blue and white cans of Pocari Sweat, was displayed, emblemizing the 25 years of milestone of Pocari Sweat in Hong Kong. Young Idols Annie Liu, Elanne Kong, Ken Hung, EO2 and I Love You Boyz were invited to the event who joined Miss Kumiko Kuroki, Managing Director of Otsuka Pharmaceutical (HK) Ltd. to officiate the Pocari Sweat Space Rocket Blastoff Ceremony. The energetic idols joyfully rode the space bikes, took action together to input limitless ION into the Rocket Tower, for pre-celebrating the Pocari Sweat Space Tour in 2009.

Pocari Sweat Charming Idols Awards Presentation Signature Jersey presented by World Champion Cyclist Wong Kam Po

To reinforce the brand character and its refreshing & energetic image, Pocari Sweat presented its first Charming Idols Awards to the dynamic and popular young idols including Annie Liu, Elanne Kong, Ken Hung and EO2.

At this fun packed Action Expo event, coach of World Champion Cyclist Kam Po Mr. Shen Jin-Kang specially presented Wong's autographed competition jersey world renowned Ion Supply Drink, thanking for Pocari Sweat's painstaking effort to support Wong and Kong Cycling Team, while celebrating the brand's 25th birthday in Hong Kong.

Exhibition of A Hundred Limited Edition Pocari Sweat Items

Another major attraction of Action Expo was the display of a hundred limited edition Pocari Sweat items such as various packaging of Pocari Sweat's products, Pocari Sweat Bike, beach equipments, etc. On that day, visitors, shoppers and fans of Pocari Sweat packed at the game booth area where thousands of Pocari Sweat Hong Kong 25th Anniversary Gift Bags were given away.

Vigorous Music Performance Featuring Pocari Sweat's Famous CM Songs

To recall the happy memories and the unforgettable scenes of Pocari Sweat CM, one of the popular local indi bands “A-Day” live performed a series of Pocari Sweat CM Songs including "Sudden" by Field of View, "Brand New Wave Upper Ground" by Judy & Mary and "Future" by Mr. Children in their unique refreshing musical style. What’s more… freestyle cycling performance by Hong Kong Cycling Team and the powerful hip hop dance show has brightened also heightened up the entire atmosphere at apm. Pocari Sweat Action Expo promised to be a truly vibrant event for all walks of life who is young at heart!